Clutch Kick NJ Ad Campaign

This project involved creating promotional and branding materials for ClutchKick NJ, an automobile community focused on growing a positive, organized, and welcoming automobile culture in New Jersey. This project involved creating a logo, business cards, and a promotional flyer.

The project involved creating a logo with a tachometer-inspired icon and a stylized illustration of a sports car, representing performance, speed, and automobile enthusiasm. A bold color scheme featuring red, black, and white was used to ensure maximum contrast and give the brand a high-performance, motorsport-inspired look and feel.

The business cards were designed with the intention of facilitating networking at automobile meets and events. On the front, it features the ClutchKick NJ logo and includes a QR code call-to-action, which allows individuals to easily connect with the community online. On the back, it describes the mission of ClutchKick NJ, including organizing park and chill meets, structured cruise nights, build battles, and content shoots.

The promotional flyer follows the same visual identity while encouraging new members to join the ClutchKick NJ Discord server. This is done with clear typography and sufficient contrast while keeping the visual identity consistent throughout all materials.